The benefits of Facebook groups for building your online business, blog and brand are plentiful. Facebook groups are great place to generate leads, build your email list and ultimately sell your products and services.
You probably have seen some of the massive Facebook groups that are in your marketplace or niche. As an online entrepreneur, blogger or internet marketer, you probably think from time to time, “How can I get access to all of those people that are interested in my products ans services?”
Get Traffic From Other People’s Facebook Groups
Getting traffic from other people’s Facebook Groups is not actually that difficult, but there are a number of rules you have to follow.
The first thing you should do is join the group. Once in, get in touch with the group owner or administer. Be completely open that you are in the same industry or niche as them and you would be open to any kind of mutually advantageous relationship.
Do The Work For Them
You probably already understand that consistent, regular interaction is needed on social media if you are going to be successful building your brand.
When other person’s Facebook group is appealing to you, remember that person may have difficulty engaging his or her audience by publishing regular content. In exchange for a link back to your website, offer to provide a certain number of weekly updates or posts.
The larger the Facebook group, the even bigger the need for suitable content material and engagement. You may be surprised that your competitors are delighted to let you manage some of their workload in return for sending traffic to your site.
Engagement Is the Key
When you join someone else’s Facebook group, engage the audience you find there. Answer questions and provide valuable content. Become a well-known information source in that group. When people in the group know they can depend on you for useful information they will check out your profile. If you have included a link back to your website, they will normally want to take a look.
Provide A Free And Valuable Resource
Contact the Facebook Group admin person and offer to create a valuable resource for the members of the group. In return for this free gift you’re offering the group, ask if you can add a link back to your website. Even if they prefer you not to do this, you can place several hypertext links to your website inside the product you will be giving away to the group.
Many times a competitor gladly agrees to this kind of relationship. It helps their group members out and helps their relationship with the group, while also helping you to drive traffic to your website.
A Facebook group can generate leads, build your email list, give you access to more prospects and sell your products and services. However, there is a right and wrong way to do it. Doing it the wrong way can lead to lasting damage to your brand. On the flip side, when you do it the right way it will bring many benefits.